strategy and execution, together.
most businesses get one without the other. a plan that never gets done, or activity with no direction. sparcgap is a business advisory and marketing consultancy. we bring both.
meet our team leaders
our specialised team at sparcgap combines creativity and strategy to deliver exceptional marketing and advisory solutions. this includes our network of digital specialists, who are always available to use their skills where needed.
advisory/director — vicki mclean
i sat in the seat. I know what it takes.
Vicki is a business advisor and executive coach based in New Zealand with 20+ years of experience growing revenue across New Zealand and around the world.
she has been a CEO and Regional Director and led mergers, built teams from scratch and scaled local brands to become international brands. her specialties include leadership development coaching and business advisory to help leaders cut through the noise and get their organisations moving again.
"i stand for people before profit — because profit follows when the right people are doing the right things at the right time."
marketing manager — alyssa serignese
the work behind the marketing.
Alyssa is a digital marketing specialist based in Central Otago with 10+ years of experience helping businesses grow their presence across New Zealand and Australia.
she has worked across B2B, SaaS, and service businesses, building marketing strategies from the ground up and running campaigns end to end. her specialties include SEO and AEO strategy, content, and multi-channel marketing that makes businesses findable in search, in AI-generated answers, and wherever their customers actually spend time.
"good marketing isn't about doing everything. it's about doing the right things, with the right people, at the right time. that's what we build for every client."
our marketing team
the right people, for the right project.
we don't believe in one-size-fits-all teams. every sparcgap marketing engagement is built around what you actually need: the right mix of specialists, put together for your brief, your budget, and your goals.
our team leaders cover the full marketing mix. we pull in the right expertise for each project and manage it end to end, so you get senior capability without the overhead of a full in-house team.
our marketing capabilities
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SEO and AEO strategy
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multi-channel campaigns
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content and copywriting
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email and customer communications
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AI tools and automation
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reporting and analytics
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media planning
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paid campaigns
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graphic design
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event planning
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website design
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CRM and workflow optimisation
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lead generation
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PR
just some of the clients we've worked with
"strategy without execution is just a document. execution without a strategy is just an activity."