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Strategy is easy.

Getting people to actually do it is hard.

Flow happens when your systems and your culture speak the same language.

At sparcgap, we work "inside-out" to fix the internal friction that kills growth. 

clients we've worked with

Sussan Turner - Aspire2 Group NZ, CEO

"Vicki McLean's ability to develop and coach high performance teams is legendary. Always driving for improved performance she is able to sheet home results in record time - ensuring the entire organisation is taken for the journey. A phenomenal work ethic - combined with a no nonsense approach means her approaches are both practical and easily administered regardless of the business"

our thinking in blog form

6 reason you should be digital marketing

Whether you’re a bike shop owner, a boutique shopkeeper, or a winery operator, one thing is clear: digital marketing is no longer a luxury; it’s a necessity.

What to watch out for in future leadership

As we navigate an era of technological advancements, shifting values, and global interconnectedness, we find that leadership styles need to continuously evolve.

why obsessing over view isn't the whole picture

We’ve all been there: you launch a new ad campaign, and the first thing you do is refresh the stats to see how many views, clicks, or impressions it’s racking up. 

start your transformation 

If you're ready to overcome the issues that are holding you back, reach out. 

address

Central Otago, New Zealand

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© 2025 by sparcgap

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