Strategy is easy.

Name: SparcGap
Address: NZ

Getting people to actually do it is hard.

Growth happens when your systems, people and values are aligned.

At sparcgap, we work "inside-out" to fix the internal friction that kills growth.

Let's talk

who's leading the team

Led by Vicki McLean, who brings a 20 year track record navigating some of the toughest boardrooms in the world.

We don’t just hand you a 50-page report and walk away. We rewire how your leaders lead and how your systems and teams connect.

We live in the age of the 'effortless' workflow, where AI and automation promise to streamline your path to growth. But here is the reality: you can’t automate belief. If you haven't sold the vision internally, speed just scales your confusion faster.

If you want a business that doesn't just look good on the outside, but feels even better on the inside, and actually increases sales and reduces costs, we need to talk.

just some of the clients we've worked with

Sussan Turner - Former MediaWorks, CEO

"Vicki McLean's ability to develop and coach high performance teams is legendary. Always driving for improved performance she is able to sheet home results in record time - ensuring the entire organisation is taken for the journey. A phenomenal work ethic - combined with a no nonsense approach means her approaches are both practical and easily administered regardless of the business"

our thinking in blog form

6 reason you should be digital marketing

Whether you’re a bike shop owner, a boutique shopkeeper, or a winery operator, one thing is clear: digital marketing is no longer a luxury; it’s a necessity.

What to watch out for in future leadership

As we navigate an era of technological advancements, shifting values, and global interconnectedness, we find that leadership styles need to continuously evolve.

why obsessing over view isn't the whole picture

We’ve all been there: you launch a new ad campaign, and the first thing you do is refresh the stats to see how many views, clicks, or impressions it’s racking up.

start your transformation

If you're ready to overcome the issues that are holding you back, reach out.

phone number

027 299 0479

vicki@sparcgap.co.nz

address

Central Otago, New Zealand